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Posted on 08-12-2010
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Cosmetics boycott launched against MAC
When the levels of violence that we experience in México are so high, a campaign that alludes to the death of women is not needed, not in name or in cosmetics. Lucia Lagunes Huerta

Photo: Amnesty International
Human rights organizations lashed out at MAC due to their insensitive Juárez themed cosmetics.
women is not needed, not
in name or in cosmetics,” Lagunes wrote this week.
The journalist noted that a similar marketing campaign was launched in
2007 by the MD shoe company in Guatemala and El Salvador, countries which
also have suffered numerous femicides in recent years.
Despite the creation of new commissions and special prosecution units,
women’s murders have soared in Ciudad Juárez. Almost like clockwork, new
posters of disappeared young women shroud the downtown streets. Many of
the killings during the last three years have been linked to the so-called
narco war which has torn apart the city. Since July 26, at least ten women
have been among scores of murder victims.
On Tuesday, August 3, seven women were reported murdered. The victims
included 20-year-old Claudia Ivonne Guardado, who was eight months
pregnant when she was killed along with other family members in the
presence of two small children. In a separate incident, 15-year-old Ana
Karen Santana was found sexually abused and shot to death. On the
afternoon of August 5, a young woman walking with a small child was gunned
down in a government-built housing subdivision.
“Women don’t need apologies, and it is necessary to yank the publicity
that foments stereotypes and normalizes the violence against us,” Lagunes
wrote. “What really is needed is a genuine policy that prevents and
sanctions violence against women, a State that governs for its citizens,
and leaves behind words for actions.”
Frontera NorteSur
© 2010 Frontera NorteSur

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