Discovery en Espanol Announces "DESCUBRE TU TALENTO", a National Campaign to Highlight and Promote Job Skills for U.S. Hispanics
AT&T Chicago and Secretary of Labor Hilda L. Solis help Launch Campaign at the Paul Simon Chicago Job Corps Center
CHICAGO, June 7, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Discovery en Espanol today announced a collaboration with AT&T Chicago on "DESCUBRE TU TALENTO" (Discover Your Skills), a multimedia public affairs campaign designed to raise awareness of career opportunities within the U.S. Hispanic community and provide the necessary resources to obtain marketable job skills and expertise. In a speech to students at the Paul Simon Chicago Jobs Corps Center, U.S. Secretary of Labor Hilda L. Solis expressed her support for "DESCUBRE TU TALENTO" and its goals.
"The Department of Labor was proud to collaborate with Discovery last year in providing access to easy-to–use career information through the 'Discover Your Skills' initiative, and I'm excited Discovery en Espanol has chosen to focus additional efforts within the Hispanic community. As the fastest growing ethnic group in the country Hispanic's progress in this recovery is critical to the nation as a whole," said Solis. "In addition, we know that all of our training programs – especially Job Corps – work best when they are woven into the fabric of the local business community, so I am thrilled to see AT&T stepping up to get involved with Job Corps here in Chicago."
"Discover your Skills" is a campaign launched in May of 2011 by Discovery Communications that addresses the growing gap between the needs of employers and the skills of America's workforce. It has leveraged Discovery's resources to highlight career opportunities in skilled trades, and expressed the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
Discovery en Espanol's "DESCUBRE TU TALENTO" is a customized version of this corporate initiative specifically targeting U.S. Hispanics. The program will provide Spanish-speakers with tips about workforce preparation, including resume writing and interview basics, and consolidate useful links to resources that provide access to education and training, including job search engines and research on a wide variety of career paths. Discovery en Espanol will make this invaluable information available on-air featuring network personalities who will issue a call to action and encourage Hispanics to learn about career opportunities online at a fully dedicated Spanish website http://www.tudiscovery.com/descubretutalento , through social media via http://www.facebook.com/discoveryenespanol and by rolling out grassroots initiative throughout the country.
"There are thousands of jobs just waiting to be filled by people with the right skills," said Bilai Joa Silar, Vice President and Channel Director, Discovery en Espanol. "Discovery en Espanol viewers are already part of a unique segment of the population that has a great motivation to learn and is looking for ways to increase their capabilities and knowledge that lead to success. They want more out of life, and we are honored to have the opportunity to acknowledge their potential by providing them with the resources that can help them to pursue their goals."
AT&T is committed to providing career opportunities to Hispanics, veterans, and other designated groups of qualified applicants. As part of the "DESCUBRE TU TALENTO" outreach in Chicago, AT&T will assist Discovery en Espanol in the following ways:
Volunteers with AT&T's Hispanic employee resource group, HACEMOS will mentor applicants at the Chicago Job Corps site on a monthly basis.
Volunteers with the AT&T Career4Vets job search program and AT&T Veterans Employee Resource Group will mentor and advise veterans seeking career opportunities with AT&T.
AT&T will encourage other employees to volunteer in the community through an internal volunteerism portal which matches employees with appropriate opportunities.
AT&T Pioneers will enlist their volunteers to mentor and assist applicants.
"HACEMOS is committed to supporting the community, and we are proud to be part of this great initiative with AT&T, Discovery en Espanol and the Secretary of Labor's Office," said Ramiro Nava, AT&T HACEMOS Regional President. "We look forward to the future of this imperative collaboration."
About Discovery en Espanol Discovery en Espanol is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery's networks have to offer in combination with its own original Spanish-language content. Created by the world's most trusted media brand, Discovery en Espanol translates not just the words but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.tudiscovery.com .
About Job Corps Job Corps is a no-cost education and vocational training program administered by the US Department of Labor that helps young people ages 16 through 24 improve the quality of their lives through vocational and academic training. Funded by Congress, Job Corps has been training young adults for meaningful careers since 1964. Job Corps is committed to offering all students a safe, drug-free environment where they can take advantage of the resources provided. Job Corps' mission is to attract eligible young people, teach them the skills they need to become employable and independent, and place them in meaningful jobs or further education.
About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile Internet network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
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