SAN ANTONIO, March 8, 2012 /PRNewswire/ -- Starting this March Texas authors will be featured in a new program, Texas Born Books, which brings authors together with their readers and introduces readers to new and exciting literary talent. Read to Lead, working with retail partner H-E-B, plans to launch this program in early March as a way to highlight new Texas authors as well as some tried and true favorites.
First on the schedule for Texas Born Books is musician and widower of slain Tejano superstar Selena, Chris Perez. He will be discussing and signing his new book To Selena With Love at three H-E-B in March.
Texas Born Books with Author Chris Perez discussing To Selena With Love:
March 8, 2012
5 ? 7 p.m.
H-E-B, 10718 Potranco, San Antonio, TX 78215
March 9, 2012
6 ? 8 p.m.
H-E-B, 6818 S. Zarzamora, San Antonio, 78224
Additional information on the program and the schedule of events will be found on www.TexasBornBooks.com.
"Texas is known for rich literary talent. Read to Lead wants to help encourage and grow these writers by connecting them to their audiences," said Trey Holder, CEO of Mercury Retail Services. "H-E-B has made literacy for all ages a big priority," said Jim Dahlen, senior publishing buyer for H-E-B. "We are excited about taking this program to the four corners of our state and hope to bring a personal literary experience to our shoppers that they might not otherwise find in their hometown."
Each quarter, the Texas Born Books program will feature one Texas author per region of the state for a total of 16 author events per year. Each author's book will be prominently displayed and the author will be featured in a poster in H-E-B stores during the month in which their in-store event takes place. Authors interested in being a part of the program should go to www.TexasBornBooks.com for more information.
To learn more about Read to Lead visit www.ReadToLeadToday.org. Follow Read To Lead on Twitter @readtoleadtoday.
To learn more about Texas Born Books visit www.TexasBornBooks.com
SOURCE Texas Born Books
